From Concept to Creation: A Window Display Journey
Dec 28, 2024
Finding Inspiration in the Simple Things
At The Botanist, every window display begins with a single idea. This Christmas, it was a bow. A symbol of celebration, wrapping, and connection, the bow became our guiding theme. From that simple spark, we crafted a display that feels festive, joyful, and a little whimsical—a perfect reflection of the holiday spirit.
Each display is a chance to share a piece of our creativity with the community. For us, floristry isn’t just about arranging flowers; it’s about telling stories through them. This year’s Christmas window is one of my favorites, celebrating the beauty of simplicity and the joy of the season.
A Creative Journey Shaped by My Roots
Growing up, I was always inspired by my dad. As a mechanical engineer, he had a knack for turning big, complex projects into something manageable and beautiful. Watching him work taught me to break things down step by step and trust the process—an approach that now helps me bring large installations to life.
Designing our window displays is much the same. Each piece, from the smallest bloom to the largest structural element, plays an important role. It’s about balance, creativity, and a touch of magic—qualities I love bringing to every project.
More Than Just a Display
Our window displays are more than decorations; they’re part of our identity. We’ve turned them into a weekly tradition, something our customers can look forward to not just at Christmas but all year round.
Every display is a way of giving back to the Newmarket community, brightening someone’s day, or sparking a moment of inspiration. We’ve seen people stop to admire the windows, take photos, and share smiles, and it’s those little moments that make all the hard work worthwhile.
Celebrating Creativity and Community
This year’s Christmas window is a celebration of what floristry means to us—creativity, beauty, and connection. It’s our way of spreading joy during the holiday season and sharing the art of floristry with everyone who passes by.
Thank you for letting us be part of your celebrations, your traditions, and your day-to-day moments. Visit us at 25 Teed Street, Newmarket, to see our latest display, or follow us on Instagram @thebotanistnz to join our journey.
